Not a course. Not a strategy deck. Not a list of things to go implement yourself. We come in, build the guest retention and marketing system inside your actual tools, and hand you something that runs.
Built on the same playbook we run on our own Seneca Lake properties. The one that turns a past guest into a direct booking.
You have properties performing well enough. You have tools — a PMS, maybe an email platform, a CRM you signed up for and never fully set up. You have past guests sitting in Airbnb's system, unreachable.
The pieces exist. Nothing's connected. Every repeat booking is accidental. And you've been meaning to fix this for a year.
Everything below gets built inside your tools and handed back running. Not a template to implement — the implementation.
QR codes and opt-in flows placed at your property so every guest has a path into your direct marketing — before they leave.
We work with what you already have — or help you choose a simple tool that fits. Guest data organized, tagged, and ready to use.
Your list divided by stay history, property, season, and interests — so the right message goes to the right past guest.
4–6 sequences built and live: post-checkout follow-up, re-booking ask, referral prompt, and seasonal outreach — running without you touching them.
A branded newsletter template and a 90-day content calendar built around your local market: events, seasons, reasons to come back.
A simple dashboard showing list growth, open rates, re-booking conversions, and revenue attributed to direct outreach. You'll know what's working.
Four weeks from kick-off to a working system. Your involvement is front-loaded — a brief and a kick-off call — then we build.
We review your current tools, your guest data, and your operation. What exists, what's missing, what we'll build on. You fill out a brief and we do a kick-off call.
We build inside your actual tools — your CRM, your email platform, your property setup. Every deliverable is in your account, not a template we hand you to implement yourself.
A walkthrough call. Documentation for everything we built. You own it fully and know how to use it. Monthly management is available if you want us to keep running it.
No hourly billing. No scope creep. You know exactly what you're getting and what it costs before we start.
The Build
Everything built and handed off. You own the system fully. Optional monthly management available after.
Build + Ongoing
Build + 3 months of management included. After month 3, continue at $497/month or take it fully in-house.
The Build is for operators with an existing operation who are ready to stop leaving repeat revenue on the table. It isn't the right starting point for everyone.
Right for
Not right for
Just getting started? The SpokeBnB course is the right first step. Build the foundation, then come back for The Build when you have an operation worth systematizing.
The application is short. Ben reviews every one personally. If it looks like a fit for The Build, you'll hear back with next steps — not a sales pitch.
Apply for The BuildNo payment at this stage. We'll confirm fit before any commitment.